| JS Graphics, Inc. - Strategic Design for Smart Business
|
|
|
Creative License...
Take All You Want!
|
|
|
WHADAYA KNOW...?
|
|
|
- Logos change and mature as companies grow. For instance, above is Apple Computer's first logo, designed by Ronald Wayne in 1976. It's a woodcut type graphic showing Sir Isaac Newton sitting beneath an apple tree. Hard to imagine this logo selling iPhones and computers today!
- This is another early logo from a high-tech company. The first reader to email me with the name of the company will receive public accolades in my next newsletter and a token of appreciation designed just for them!
-
- Sarah Smongeski, Executive Director of the Pakachoag Community Music School, was the first to reply with the answer to last month's question. The iconic "LOVE" and the newer "HOPE" sculptures are the work of Robert Indiana. The LOVE sculpture made it's debut in 1976.
|
Share
|
| Hi,
How important do you think it is to have a logo for your business? Sure, mega-international companies like Nike and Apple have instantly recognizable identities, but what are the benefits of a custom designed logo for a small to medium-sized organization with a much smaller budget?
|
|
|
Dressed for Success
 In fact, a well-designed logo may be even more important for them! It gives a competitive advantage to a smaller business seeking to make a favorable first impression in a crowded marketplace. An effective, consistently used logo identifies the business' core competency and personality. It reflects the organization's professionalism, quality and pride. It says who they are when they're not physically in front of their customers. It makes a favorable first impression on new customers and reinforces the organization's qualities for existing customers.- Studies show that most people remember visuals better than things they read or hear. If someone forgets the name of a business, their memory can be jogged by the graphic representation of the organization-it's logo! You can think of a logo as a unique abbreviation representing a business.
|
|
|
The Price of Fame
 But what about the cost of a custom-designed logo? An identity designed by a professional designer can cost what seems like a lot of money, but when all the other expenses of starting up and running a business are considered, the money spent on a well-designed logo is a wise long-term investment. A logo is a once-in-a-business-lifetime expense. Amortized over the life of your business, you can see what a reasonable cost it really is, especially for the return you get on having a unique and memorable business identity.
|
|
 A professionally-designed logo will work in more practical ways as well, such as being legible across a variety of reproduction like business cards, merchandise, web site, display graphics, etc. A logo designer should provide a Style Guide for the logo's proper use, as well as a variety of appropriate logo file formats. At JS Graphics, business card and letterhead design using the new identity is also always included.
|
Don Kaplan of Kaplan Marketing, a marketing strategist and creative copywriter, recommends a professional logo for seven reasons:
- Some targets think only visually
- Most people remember visually or the logo acts as a reinforcement
- There's no more efficient way to communicate nuance
- Like a web page, a well-designed logo dispels any "fly by night" misconceptions and provides a credible demonstration of a purposeful organization
- The logo can intrigue or explain.
- The logo is a differentiator particularly with formulaic names such as law firms (Smith, Smith, and Jones) or technology (Xelotech).
- What's branding without it?
|
| So if you're having an identity crisis, don't panic! Instead, contact JS Graphics for a free consultation to decide who you are and how you want to be perceived. We'll dress your business for success!
Happy Spring,
Jody
Jody Shyllberg
JS Graphics, Inc.
|
|
